When beauty veteran Heather Fink launched her bespoke lipstick brand @TheSexiestBeauty, she tapped to create the #SpeakYourSexy social enterprise campaign.

We began by examining the allure of lipstick through the ages as a form of escape, projection and expression..

We created a unique digital media campaign for the new lipstick brand The Sexiest Beauty inviting women to give over to a moment behind out vanity to speak their sexy.

We launched our first live activation in partnership with Harlem Fashion Week in NYC. Women couldn’t wait to step forward and speak their sexy.

Watch the video: https://vimeo.com/290056304

Women were lining up to speak their sexy.

For the launch of Bebe Fragrance for Inter Parfums, we optimized resources and organized a high end photo shoot with a behind the scenes video and even carved out two short form digital commercials for the client.

As is often the case, the marketing for the new fragrance had to be done in advance of the final product development, so digital assets had to serve several audiences: the internal sales team and ultimately the consumer.  

As Inter Perfums had already begun planning for a still photo shoot, we teamed up with French fashion/beauty photographer Philippe Reynaud to create this "behind-the-scenes," early adopters' peak of the fragrance launch with in-the-moment testimony from model Nina Agdal. 

We were on the ground to cover a live in-store experience.

Our team was invited to produce a photo spread and behind the scenes video for a fashion shoot with Zac himself and his muse.

We were tapped by make-up artist to the stars William Arhens to build his digital portfolio for the launch of his brand “Hush”.

Once again, my team and I had the honor of creating digital capture from the 2016 end of the year gala for the non-profit organization Resolution Project. The mission of this wonderful organization is to develop socially-responsible young leaders and empower them to make a positive impact today. Resolution Project's vision is to create a generation of leaders with a lifelong commitment to social responsibility. After meeting and interviewing the young Resolution Fellows, I have to admit, it's reassuring and awe-inspiring. Thanks Resolution Project for making a difference and impacting positive change in the world.

Music Courtesy of JukeDeck and All 4 One.

We were on the scene for the Kota Alliance fashion show to benefit Stand 4 Education, a non-profit founded by model Mari Malek and dedicated to providing access to education for children and women in South Sudan.

We produced the Cool Culture fundraising video for their “Ungala” event here in NYC at Olgivy.

We were invited by JCC Harlem to assist them in envisioning a summer festival to celebrate their community family offerings.